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ADs-Tractive was founded to provide an interactive media platform such as tablets on taxis for distribution of information and entertainment. The company chose True’s mobile SIM to be installed in tablets for real-time data management as well as collecting information about passengers for marketing purposes. In addition, the installed SIM allowed the taxi company an added benefit of tracking the vehicle.
IPG Mediabrands, an online advertising agency, was looking for a way to inspire employee creativity outside the office, while still keeping in touch with customers at the same time. This was why the company chose True's solution to forward incoming calls from office phones to employee mobile phones.
